It’s only a matter of when customers come back after the matter of IF they will come back.
Living by default is a very precarious way of doing business. Thinking that your business is more convenient, better than the rest, has cheaper prices, is more friendly, or has the best selection is living by default.
First a little Multiple Choice test:
Do you feel taken for granted when you shop in a store or do business with a company?
a. ___ Never
b. ___ Occasionally
c. ___ Sometimes
d. ___ Often
That’s a fair question and one your customer asks themselves (at least subconsciously) when they complete every transaction with us. The trouble is that customers don’t WANT to choose where they do business by default. They choose based on the best available choice they know of. It’s a matter of “What have you done for me lately?”