In this Garden Center Magazine article, Tony Auer presents a great story of what it takes to make a new garden center work. Blood, Sweat and Tears.... and some. Sid Raisch then provides points to newcomers any industry business can learn from.
Lost opportunity is not a metric a lot of business's think about. Here's some Pointers from an article in Today's Garden Center by Sid Raisch that will help adjust your thinking and maybe even your attitude.
The time has come for us to know what we’re doing in the marketplace.
Do you know the end consumer better than ever? This is insanely difficult as people morph from wanting what they want when they want it, to being price-conscious, and back again—and that’s just in one shopping visit!
Garden centers that focus their marketing efforts on value rather than excessive sale pricing stand to make a very strong profit from the peak season. It’s a simple concept, but so many people are failing at it because they look too often at the price promotions of their competitors rather than the profitability of their own company.
Sometimes it's difficult to step back and see the bigger picture when it comes to your aging structures. Here are some guidelines for making big decisions this summer and fall.
There are two major reasons why business owners seek the help of consultants, both of which involve improving their business situation. The smartest owners I work for seek outside help not just before they “need” it but so they never will “need” it. Just ask yourself, “What is it I don’t know that I need to know before going forward?”
For some garden centers a POS system is just a really expensive cash register. That's not a good thing. During a session entitled "POS for Customer Relations," IGC consultant Sid Raisch explained nuances of POS systems and how they can help you connect with your customers.
The truth is that bad collaboration is worse than no collaboration. However, not collaborating at all is not an option for a retailer
The old adage is that we should “Starve a Cold, Feed a Fever.” I looked that up on the search engines and found no agreement on exactly what it means, but let’s not allow that to stop us from using a good analogy to our favor.