Does your company have a Marketplace Advantage?
Does your company have TOMA? That stands for Top of Mind Awareness. If you think so, or if you’re not sure, how is that working for you? Are you satisfied with your market share, customer share, and profit?
Clients who participate in Marketplace Advantage develop unique advantages within their marketplace.
1 - They have written plans created in advance so marketing isn't pushed to the back burner.
2 - They've discovered what "They're famous for", or the need to become famous for something. This allows their marketing to become more meaningful vs. mindless.
3 - Invest more in marketing that works best for them, not more marketing that just costs more.
4 - Work from strategies based on our Marketplace Principles, then execute and measure - they don't shoot from the hip.
5 - Gain principle-based tactics to drive traffic and focus on value and unique offering rather than coupons and discounts.
6 - Their entire company supports and delivers on the marketplace strategy and promises that are conveyed in their marketing efforts.
How are you doing in these six areas? How happy are you with the results you’re getting? Is it time for your company to develop a Marketplace Advantage?
For more information on the Advantage Development System please take a minute and fill out the form below or call me at 888-339-7456.