The Advantage Development System is a series of two-day programs designed to provide a resource to influence and change company culture. We approach each topic with a two-day in-depth process of gaining an understanding of what and why we think the way we do and get the results we get. Next, we examine the principles and best practices and adopt new thinking and begin to implement improved processes in the client companies. Each Advantage program includes development of specific plans individualized for each participating company. For example, a merchandise plan is developed in Merchant Advantage, a marketing plan is developed in Marketplace Advantage, etc.
Programs are presented in either a small group setting with five to seven companies with four attendees permitted from each company, or in-house which is especially suited to larger companies where greater involvement is needed.
Advantages are synonymous with differentiation, or being different.
Having advantages in business means that you have the upper hand, or better reasons to be chosen.
This is most typically applied to the marketing efforts of a company but is really so much more than just that. It extends into all areas – marketing of course, operations, people, and financial.
Please Note: The Advantage Development System pages are under development. We will be posting more information soon, and will notify you of the updates in a future issue of Strategies Blog.