What have you done for your customers lately?
- Do you offer something unique that can’t be bought elsewhere – regardless of the price? Do they know about it? Do they care?
- Do you engage your customer in a way that they know you appreciate their business and that you’re not taking them for granted? If we asked them, would they agree?
- Do you follow-up with your customers to make sure they were satisfied with the product or service they purchased from you? Were they really?
Did you do one or more of these things with each customer the last time they were there, and is that why they are there today, or did they arrive by default? Will the customers coming through your business today be back? Why? When? How do you know? Will your customers arrive by default in the future? If your advantage in your marketplace is being there by default we wish you good luck.
If you think maybe having an Advantage Development System in place makes some sense, we hope to work with you in the near future. Watch for information on upcoming Advantage programs near you soon.